It is no exaggeration that smart phones have changed the life as we know it, and as we get further into 2012, they keep getting smarter. So it’s not surprising that the trend of mobile marketing is becoming more and more important for business owners marketing franchises.
As a business owner or representative, you’ve obviously got your hands full. But there are certain affordable, simple ways to ensure your online presence is monitored and controlled by you – because if you’re not controlling it, who is?
There has been a steady decrease in paid advertising due to free online directory listings for businesses. Have you ever thought about what this means for local businesses? (more…)
The success of a pay per click campaign for Franchise sales has a lot to do with your brand and how you market the phrases through the search network.
Why does it have to do with your brand?
Search engine marketing is all about putting your brand in front of people that are searching for your business. If you have a coffee franchise, that’s great because a lot of people are looking to start a coffee business. Therefore, you can run a campaign and get your site in front of people searching for your business. More targeted = more conversions. If you are an earthworm franchise, it will be harder to convert because you will have to market for more broad keyword phrases.. The more broad you get, the less your conversion rates. If you market the phrase “farm franchise” and your earthworm site comes up, people are less likely to request information. If you market “Franchise opportunity” this is as broad as it gets. There are thousands of searches per month, but that visitor might be looking for a restaurant, a painting franchise or a learning franchise. The sites that do the best here are portals because they have more options. More options = more conversions.
Stark Logic has worked with a number of franchise systems on their franchise development web sites. A franchise development web site is a sales tool aimed at a target market who is looking for a business opportunity and wants to know why your opportunity is right for them. An “effective” franchise development web site converts visitors to prospects who want to buy your franchise. (more…)